BrandProject to raise second fund

BrandProject has commenced fundraising for its second fund, BrandProject Capital Fund LP, with unspecified fund target.

BrandProject’s first fund, BrandProject LP, is a $15 million 2013-vintage fund anchored by BDC Capital, which committed $3 million.

Led by General Partner Andrew Black, BrandProject provides financial and operational resources to help early stage consumer businesses rapidly scale.

BrandProject’s portfolio companies include PERSONA, Mira, PetPlate, DAILY HARVEST, FRESHLY, COVETEUR, AWAKE CHOCOLATE, RITUAL, OWLET BABY CARE, BRIKA, ALOHA, HELLO, SurfEasy (acquired by Opera Software in March 2015), and Chef’s Plate (acquired by HelloFresh in October 2018 for $60 million).

photo credit: StockSnap via pixabay

Ted Liu

Ted Liu, M.Sc. (Mining, Queen's), MBA (Finance, Toronto), is the Editor of Private Capital Journal,,, and the former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, having most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA).

Ted is the architect of CVCA infobase, and is the architect of CPE Media's, Canada's most sophisticated and advanced all private capital and public market financing database.