BrandProject to raise second fund

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By Ted Liu

BrandProject has commenced fundraising for its second fund, BrandProject Capital Fund LP, with unspecified fund target.

BrandProject’s first fund, BrandProject LP, is a $15 million 2013-vintage fund anchored by BDC Capital, which committed $3 million.

Led by General Partner Andrew Black, BrandProject provides financial and operational resources to help early stage consumer businesses rapidly scale.

BrandProject’s portfolio companies include PERSONA, Mira, PetPlate, DAILY HARVEST, FRESHLY, COVETEUR, AWAKE CHOCOLATE, RITUAL, OWLET BABY CARE, BRIKA, ALOHA, HELLO, SurfEasy (acquired by Opera Software in March 2015), and Chef’s Plate (acquired by HelloFresh in October 2018 for $60 million).

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