Fellow Insights secures US $6.5M seed financing led by iNovia Capital

Fellow Insights, the developer of fellow.app, has raised US $6.5 million in seed funding led by iNovia Capital with pariticipation of Felicis Ventures, BDC Capital backed entrepreneur-vc firm Garage Capital, and private investors.

Karamdeep Nijjar, Partner of iNovia Capital, has joined Fellow board that also includes three co-founders, Aydin Mirzaee, Amin Mirzaee and Sam Cormier-Iijima.

Being used by tens of thousands of employees at companies like Shopify, Vidyard, Tulip Retail, and North, Fellow.app is the first software built for managers and their teams to power 1-on-1s, team meetings, feedback, and priorities.

photo credit: fellow.app

News Release

Fellow.app, the startup building the world’s first software for managers, announces $6.5M in seed funding and Shopify as first customer

SAN FRANCISCO, June 27, 2019 /CNW/ – Fellow.app, the company by the serial entrepreneurs who founded Fluidware (acquired by SurveyMonkey), announced $6.5 million in seed capital and Shopify as its first customer. The round was backed by Inovia Capital, Felicis Ventures, Garage Capital, and a series of prominent angel investors.

Fellow.app—the software used by tens of thousands of employees at companies like Shopify, Vidyard, Tulip Retail, and North—was designed to help leaders manage their 1-on-1s, team meetings, feedback, and priorities in one intuitive cloud-based tool.

“We fell in love with the product—how lightweight and easy to use it was and the fact that there finally was a great product built for managers,” said Aydin Senkut from Felicis Ventures.

Aydin Mirzaee, Fellow.app’s CEO, says the product solves a problem he encountered while building his previous company:

“We learned from software for every aspect of our business, from sales to marketing, to customer success. However, as our number of reports grew, we wondered: Why isn’t there a great app for managers of people?… We interviewed industry leaders to determine the traits that make someone a great manager and built our learnings into Fellow—an app that helps managers become exceptional leaders.”

When sales and marketing professionals get hired, they get access to tools like Salesforce, Hubspot, and Marketo. According to Mirzaee, Fellow.app is the equivalent tool for managers of people.

“For far too long companies have ignored manager training and productivity tools,” said Karamdeep Nijjar, partner at Inovia Capital. “Fellow is poised to capture this up-and-coming market.”

Fellow.app’s beta period began with 200 Shopify employees, who provided the feedback necessary to build a truly compelling product. Now, all Shopify employees around the world use Fellow.app to manage their work interactions and exchange peer-to-peer feedback.

“Fellow has been a game changer for us,” said Brittany Forsyth, Shopify’s Chief Talent Officer. “I love how easy it is to use. It intuitively builds into my day-to-day rhythm, and the natural flow of Shopify, making it so much simpler to have valuable conversations.”

About Fellow.app

Fellow.app is the first software built for managers and their teams to power 1-on-1s, team meetings, feedback, and priorities. Visit www.fellow.app to learn more and get early access before the app is officially released.

SOURCE Fellow.app

For further information: Aydin Mirzaee, CEO and co-founder, a@fellow.app +1(613)255-2437

Ted Liu

Ted Liu, M.Sc. (Mining, Queen's), MBA (Finance, Toronto), is the Editor of Private Capital Journal, CanadaMetals.ca, TechWire.ca, and the former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, having most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA).

Ted is the architect of CVCA infobase, and is the architect of CPE Media's Financings.ca, Canada's most sophisticated and advanced all private capital and public market financing database.