Gannett acquires Real Ventures backed SweetIQ Analytics

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By Ted Liu

Gannett Co., Inc. (NYSE: GCI) has acquired SweetIQ Analytics Corp., a Montreal based provider of location and reputation management Software-as-a-Service (SaaS) solutions. Financial terms were not disclosed.

SweetIQ’s customers include hundreds of Fortune 500 brands and local businesses across the United States and Canada. Its technology integrates with all major online directories to help customers manage addresses, hours of operation for their store locations and other information, as well as consumer reviews in a single place through the SweetIQ dashboard.

Co-founded in 2010 by CEO Mohannad El-Barachi and CRO Michael Mire, SweetIQ secured a seed round of financing from Real Ventures and a $4.2 million in Series A in October 2015 led by Plaza Ventures, with participation from Rothenberg Ventures, Desjardins-Innovatech, Otimo Retail Group, and Real Ventures.

Real Ventures, Mire and El-Barachi were the top three shareholders of SweetIQ Analytics.

“We are thrilled to join the Gannett and ReachLocal team,” said El-Barachi. “Since inception, we have had an unwavering commitment to solve online-to-offline attribution and help businesses better connect with hyper-local consumers. By leveraging Gannett’s and ReachLocal’s large salesforces and their deep relationships, we will be able to quickly expedite reaching these goals and further propel our rapid growth, cementing our position as a market leader in location and reputation management.”

photo credit: SweetIQ