HERB, a Toronto based cannabis media company, has raised US $4.1 million in seed funding led by Lerer Hippeau Ventures with participation from Slow Ventures, Michael Lazerow, Bullpen Capital, ShivaRajarama, Liquid 2 Ventures, Tobi Lutke, Harley Finkelstein, and Adam Zeplain.
New funding will used for the launch of its new technology platform, the growth of HERB’s video studios, key new hires, and two new office locations in Los Angeles and New York.
HERB’s platform allows people to find the best strain for their medical conditions, discover new products, and be entertained by compelling video content. In the coming month, HERB will host a launch event to unveil the features of the new technology platform.
“During our research into the cannabis industry, it became clear to both myself and our team at Liquid 2 Ventures that HERB was the most professionally run business for relevant, informative, cannabis content. With the trend quickly leaning toward national or even global legalization, we think it will be imperative that there is a reliable source of educational content, which will ensure that cannabis consumers are well-informed about the benefits as well as the risks of using the plant,” said Joe Montana, Liquid 2 Ventures.
“There was a void in the marketplace and HERB filled it. Because the market is so new, brands wanted to establish themselves and reach consumers, and consumers wanted to know more about sellers, products, legislation, and all other content related to the cannabis business. HERB has been that go-to place for consumers, brands, and anyone who’s looking for information about the industry,” said Eric Hippeau managing partner of Lerer Hippeau Ventures.
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