CPE News – pcJournal (10/15/2018) – Patron Technology, Inc., a portfolio company of Providence Strategic Growth Capital Partners L.L.C. (PSG), has acquired Sydney, Nova Scotia based Marcato Digital Solutions Inc. Financial terms were not disclosed.
Marcato provides a web-based platform for festivals to efficiently and effectively manage backend logistics including credentialing, artist advancing, asset management, catering and much more. The company works with over 300 events, globally.
Marcato Digital Solutions had been backed by Innovacorp, Enterprise Cape Breton Corporation, Coastal Community Business Development Corporation.
Pittsburg, Pennsylvania based Patron Technology provides innovative and industry-leading technology that enables its customers to create deeper and more profitable relationships with their ticket buyers, fans, and supporters.
PSG, the growth equity affiliate of Providence Equity Partners L.L.C., acquired control of Patron Technology in June 2017.
photo credit: Patron Technology
Patron Technology Acquires Marcato Digital
Pittsburgh, PA – October 15, 2018
Patron Technology, an industry-leading live event technology company, announced today it has acquired Marcato, a global provider of event logistics software. Marcato will continue to service its clients with innovative technology as the company becomes integrated into the growing Patron Technology platform. The terms of the transaction were not disclosed.
Marcato provides a web based platform for festivals to efficiently and effectively manage backend logistics including credentialing, artist advancing, asset management, catering and much more. They work with over 300 events, globally.
“We are excited for the Marcato team and product to join our business. We recognize the many hours live event promoters spend on the details, coordination and logistics of putting on events; Marcato is the best and most efficient way to manage everything that goes into organizing an event.” Marc Jenkins, Patron Technology CEO, says. He adds, “Adding the layer of event logistics and operations to Patron Technology brings the full life-cycle of your event into one integrated product offering. Patron Technology isn’t just about the consumer facing side of events, we are now helping event organizers behind-the-scenes as well.”
Natasha Hillier, Marcato GM, says, “At Marcato, we’ve seen our clients experience a sizeable reduction in onsite staffing costs, catering costs and especially in the amount of time spent organizing their events.” Alison Giovannetti, CAO, continues, “By joining Patron Technology, we can expand our reach and offer the product our clients love to even more organizers, while maintaining Marcato’s superior level of support.”
About Patron Technology
Patron Technology enables live event organizers to create better, more customized experiences for their ticket buyers and deeper, more profitable relationships with their sponsors through an integrated, industry-leading event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics and data management.
Marcato is an innovative Canadian company that specializes in the creation and development of web-based management solutions designed to maximize efficiency in the live event industry. Our applications are now being used to help manage over 300 world-class festivals, including festivals such as Coachella, Osheaga, Bonnaroo, CMA Fest, Iceland Airwaves, Eurosonic Noorderslag, and events like the X Games, the Country Music Association Awards, Edmonton Pride, and Celtic Colours.
Patron Technology Media Contact
Sarah Lang, VP, Integrated Marketing and Communications