Affinio secures US $9M Series B financing

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By Ted Liu

Affinio has raised US $9 million in Series B funding led by Round13 Capital, Build Ventures, and Whitecap Venture Partners. To date, Affinio has raised almost US $14M in funding.

In connection with the financing, Craig Strong of Round13 Capital, has joined Affinio board of directors.

Affinio closed its CDN $4 million Series A in November 2015 led by venture fund Whitecap Venture Partners with participation of seed investor Build Ventures, SocialStarts, BRaVe Ventures, and several angel investors.

Halifax, Nova Scotia based Affinio develops marketing intelligence platform that leverages the interest graph to understand consumer.

Affinio will use Series B funding to expand its Interest Analytics Platform and fuel innovation in interest data management.

photo credit: Affinio