Affinio secures US $9M Series B financing

Affinio has raised US $9 million in Series B funding led by Round13 Capital, Build Ventures, and Whitecap Venture Partners. To date, Affinio has raised almost US $14M in funding.

In connection with the financing, Craig Strong of Round13 Capital, has joined Affinio board of directors.

Affinio closed its CDN $4 million Series A in November 2015 led by venture fund Whitecap Venture Partners with participation of seed investor Build Ventures, SocialStarts, BRaVe Ventures, and several angel investors.

Halifax, Nova Scotia based Affinio develops marketing intelligence platform that leverages the interest graph to understand consumer.

Affinio will use Series B funding to expand its Interest Analytics Platform and fuel innovation in interest data management.

photo credit: Affinio

Ted Liu

Ted Liu, M.Sc. (Mining), MBA (Finance), is the Editor of Private Capital Journal and CanadaMetals.ca, and former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA). Ted was the architect of CVCA infobase, and is the architect of CPE Media's Financings.ca, the most sophisticated and advanced all private capital and public market financing database.