Attendease Software secures pre-seed VC financing

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By Ted Liu

Attendease Software Corporation, a provider of an all-in-one event management solution, has officially announced the closing of a pre-seed round of financing, raising $[mepr-active rule=”374″ ifallowed=”hide”]##Subscribe today to see our research on this deal and all other subscriber ONLY deals##[/mepr-active][mepr-active rule=”374″]450,000[/mepr-active] from 500 Startups Canada (lead investor), Conconi Growth Partners and 7Gate Ventures.

Attendease provides a cloud-based event automation platform for corporate event teams for the planning and execution of the entire portfolio of corporate events. The event technology (EventTech) market is a competitive landscape dominated by event management tools with narrow functionality that fragment the event planning lifecycle. Over 60% of event planners rely on seven or more tools to plan a single event. Oftentimes, tools are not well integrated, do not enable repeatable or scalable processes or capture data well. Attendease brings a unique perspective to event planning by automating and integrating the event lifecycle within the marketing stack – Attendease is marketing automation for the events team.

“The EventTech market is poised for innovation and disruption, with corporate event teams looking for a modern approach to automate the entire event lifecycle. We’re pleased to publicly share news on our pre-series A financing to build on our strengths and accelerate our customer growth. With 5,000,000 meetings and events held every year on a global basis, the corporate event market is a $30B market that is ready for a marketing automation approach that works for the Chief Marketing Officer and the entire event execution team,” said Todd Heintz, President and CEO of Attendease.

“Attendease is operating in a large, established market that is undergoing structural change. The company has deep domain knowledge, a strong team, and is approaching the problem in a unique way that we see as opportunistic in solving the pain of corporate event teams who need scalability and repeatability in their event planning cycles. We look forward to working with the Attendease team to build a world-class EventTech company,” added Patrick Lor, Managing Partner of 500 Startups Canada.

photo credit: Attendease Software