Betterez secures additional seed funding from JetBlue

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By Ted Liu

Betterez, Inc., a Seattle and Toronto based provider of Reservations & Ticketing Management (RTM) technology platform, has raised undisclosed amount in additional seed funding from JetBlue Technology Ventures (JTV), the venture capital subsidiary of JetBlue (NASDAQ: JBLU).

Betterez closed a seed round with Amadeus Ventures and Donald J. Carty in February 2017.

Launched in February 2016, JetBlue Technology Ventures invests in, incubates and partners with early stage startups at the intersection of technology and travel. In addition to financial investment, JTV brings deep domain expertise in the travel technology ecosystem to Betterez.

Founded in 2011, Betterez works with companies across the globe to transform the ground transportation experience. Its next generation RTM platform helps operators modernize their ticketing systems, grow business and run operations more efficiently. Currently numerous bus and motorcoach providers in several countries around the world have moved into the digital age, thanks to the technology provided by Betterez.

“The strategic investment by JTV and our recent impressive growth signals that the ground transportation reservations and ticketing industry is in need of modernization,” said Tal Shalit, founder & CEO, Betterez. “The participation by JTV, in addition to a recent investment round from Amadeus Ventures – the travel venture fund of Amadeus IT Group – and industry veteran Mr. Donald J. Carty, former chairman and CEO of American Airlines, position us well for further growth and innovation.”

“Tal Shalit and his team have years of experience in the transportation industry starting in aviation and moving into ground transportation,” said Bonny Simi, president of JetBlue Technology Ventures. “With a single flexible platform, Betterez is transforming the bus and motorcoach industry by digitizing their businesses and bringing online booking, mobile ticketing and e-commerce to an industry ripe for innovation. Eventually we can imagine seamless booking and connections between airlines and ground transportation providers.”

photo credit: Sepp via pixabay