Broadsign to acquire François de Gaspé Beaubien backed Ayuda Media Systems

Broadsign Canada, a portfolio company of Burr Smith family, has agreed to acquire Ayuda Media Systems. Financial terms were not disclosed. The transaction is expected to close in the second quarter of 2019.

Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns. Ayuda is an advertising technology and operations software company specializing in out-of-home business optimization.

The combined power of Broadsign and Ayuda, both based in Montreal, will enable them to streamline business operations across their inventory, digital and classic.

Ayuda was founded in 2003 by Andreas Soupliotis and backed by François de Gaspé Beaubien.

photo credit: Ayuda

News Release

Broadsign Announces Agreement to Acquire Ayuda

Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners.
April 23, 2019 08:30 AM Eastern Daylight Time

MONTREAL–(BUSINESS WIRE)–Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex mix of digital and classic inventory/locations, the combined power of Broadsign and Ayuda will enable them to streamline business operations across their inventory, digital and classic. The transaction is expected to close in the second quarter of 2019.

The OOH industry delivered US $38.6 billion of advertising in 2018, and for the first time 50% of revenue came from digital signage locations1. As OOH media owners continue to drive forward, each needs a more unified solution for managing, selling and delivering their OOH advertising, regardless of format type.

“This is a tremendous opportunity to bring together two market leaders in OOH software. Together we can help media owners drive greater efficiency in their business while at the same time realize the full potential of the industry as it becomes increasingly digital,” said Burr Smith, President and CEO of Broadsign. “The OOH industry has never been in a better place. However, to accelerate growth even more, media owners and their advertisers need access to the most innovative capabilities available, such as tools for revenue optimization and the ability to sell via programmatic buying channels — both of which we can help them access.”

Ayuda was recently recognized by Deloitte Canada as one of the 50 fastest growing companies in Canada, with 647% revenue growth since 2014. Their impressive client roster includes AdShel (Australia), Astral (Canada), OUTFRONT Media (Canada), Rouge Media (Canada), Ströer (Germany), VGI Global Media (Thailand), VMO (Australia), and Vyoma (India). We are delighted that Ayuda’s present CEO, Luc Filiatreault, and all of the talented members of the development, operations, sales and services leadership team members of Ayuda have agreed to join Broadsign.

“The historical coming together of Broadsign and Ayuda makes so much sense,” said Andreas Soupliotis, Founder of Ayuda Media Systems. “The combined offering of both companies creates an unprecedented best-ever offering for out-of-home media owners. I am thrilled to see these two powerhouse teams unite. The future of our industry is brighter than ever.”

“Ayuda’s robust business operations, financing, and ad delivery management system is a terrific fit with Broadsign’s market leading digital out-of-home marketing platform,” said Mark Boidman, Managing Director at PJ Solomon, which acted as Broadsign’s financial advisor on this transaction. “We are tremendously excited by the opportunity for the industry to take advantage of the combined strength of these two companies.”

This news comes after a record year for Broadsign. In 2018, the company evolved from a content management system to a DOOH marketing platform and launched three new products, including its market leading programmatic DOOH solution, Broadsign Reach. Seven months after its launch, Broadsign Reach has integrated with 17 DSP partners and delivered campaigns in nine countries, for brands including: foodora, John Lewis, Pepsi, Peugeot, SEAT, UFC, XITE Networks, and more. With the acquisition of Ayuda, the company will employ 230 people globally, and power over 425,000 signs around the world, including more than 180,000 digital signs. This transaction represents the first acquisition in Broadsign’s 15-year history. Future acquisitions will play an important role in Broadsign’s strategic plans, complementing organic growth and further enhancing its position as the market leader in OOH/digital signage software.

About Broadsign

Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns efficiently, reliably and securely. Lighting up airports, shopping malls, health clinics, street corners and more, Broadsign’s platform powers screens at the heart of people’s lives and delivers more than 13 billion ads and 52 billion impressions per month. Broadsign’s platform includes Broadsign Control for content distribution, playback and proof of performance, Broadsign Direct for sales inventory availability and proposal generation, and Broadsign Reach, a customized SSP for programmatic DOOH transactions.

About Ayuda

Ayuda is an advertising technology and operations software company specializing in out-of-home business optimization. Ayuda’s Platform is used globally by some of the world’s largest out-of-home media owners to manage day-to-day business operations. It includes an end-to-end ERP built for out-of-home, a fully native ad-based digital signage platform, and partner integrations that enable out-of-home media companies to tap into new digital revenue streams and modernize trading models.

Broadsign and Ayuda are members of the DPAA, OAAA, FEPE, DSF, and IAB.

1 PWC 2018 Media & Entertainment Report

Contacts

Liseanne Gillham, Broadsign, 514-399-1184
Karen Raz for Broadsign, 310-450-1482
Michelle Laberge for Broadsign, 514-823-8800

Ted Liu

Ted Liu, M.Sc. (Mining, Queen's), MBA (Finance, Toronto), is the Editor of Private Capital Journal, CanadaMetals.ca, TechWire.ca, and the former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, having most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA).

Ted is the architect of CVCA infobase, and is the architect of CPE Media's Financings.ca, Canada's most sophisticated and advanced all private capital and public market financing database.