Fonds de solidarité, IQ, EDC backed Sharethrough files for IPO and secondary offering

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By CPE News

CPE News (10/4/2021) – Sharethrough Inc. has filed a preliminary prospectus in connection with its proposed initial public offering (IPO) and concurrent secondary offering by selling shareholders if the over-allotment option is exercised.

The selling shareholder include founders and members of management, Jean-François Côté, Patrice Marin, Sébastien Filion, Dominic Fortin, Benoit Skinazi, Daniel S. Ackerman Greenberg, Robert Fan, Curt Larson, and Louis-Charles Genest.

Terms of the offering have yet to be determined.

Sharethrough has applied to list its common shares on the Toronto Stock Exchange (TSX) under the symbol “STRX.”

The offering is being underwritten by RBC Dominion Securities Inc., National Bank Financial Inc. and Scotia Capital Inc., as joint bookrunners. McCarthy Tétrault LLP and Stikeman Elliott LLP act as legal counsel to Sharethrough and the underwriters respectively.

Sharethrough is one of the top global independent omnichannel ad exchanges. With its headquarters in Montréal, Sharethrough has offices across North America including San Francisco and New York City.

Formerly District M Inc., Sharethrough changed to current name following the merger with Sharethrough USA in March 2021.

Sharethrough is backed by Fonds de solidarité FTQ, Investissement Québec (IQ) and Export Development Canada, with Fonds de solidarité and IQ as the two largest shareholders.

As of June 30, 2021, Sharethrough had 134 employees, of whom 63 were in the United States and 71 in Canada.

For the year ended on December 31, 2021 (Pro Forma), Sharethrough reported US $48.16 million in total revenues, US $1.06 million in operating loss, and US $2.23 million in net loss. For the six months ended June 30, 2021 (Pro Forma), Sharethrough reported US $27.21 million, US $2.12 million and US $1.83 million in total revenues, operating income and net income respectively.

photo credit: Sharethrough

News Release

Sharethrough Inc. Files Preliminary Prospectus for its Initial Public Offering


MONTREAL, Oct. 04, 2021 (GLOBE NEWSWIRE) — Sharethrough Inc. (“Sharethrough” or the “Company”), one of the largest independent omnichannel and omniformat ad exchanges in the world, announced today that it has filed with the securities regulatory authorities in each of the provinces and territories of Canada, and obtained a receipt for, a preliminary long-form prospectus in connection with the proposed initial public offering of common shares of the Company.

The preliminary prospectus contains important information relating to the Company, the common shares and the offering and is still subject to completion or amendment. The preliminary prospectus is available on SEDAR at under the Company’s profile. There will not be any sale or any acceptance of an offer to buy the Company’s common shares until a receipt for the final prospectus has been issued.

No securities regulatory authority has either approved or disapproved of the contents of this news release. The Company’s common shares have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”), or any state securities laws. Accordingly, the Company’s common shares may not be offered, sold or delivered within the United States unless pursuant to an exemption from the registration requirements of the U.S. Securities Act and applicable state securities laws. This news release does not constitute an offer to sell or a solicitation of an offer to buy any securities of Sharethrough in any jurisdiction in which such offer, solicitation or sale would be unlawful.

About Sharethrough Inc.

Sharethrough is a leading dynamic advertising technology company on a mission to bring human-centric technology to real-time programmatic advertising. As one of the of the largest independent omnichannel and omniformat ad exchanges in the world, Sharethrough is focused on achieving the best balance of scale and directness. Its state-of-the-art technology maximizes performance and return on ad spend for advertisers while driving superior monetization for publishers.

Sharethrough is headquartered in Montreal with broad coverage across Canada and the United States. For more information, visit

Forward-Looking Statements

This news release may contain forward-looking statements which reflect management’s current expectations regarding future events. The forward-looking statements involve risks and uncertainties. Actual results could differ materially from those projected herein. Sharethrough disclaims any obligation to update these forward-looking statements except as required under applicable securities laws.

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