HeyOrca secures $2M seed add-on financing

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By Ted Liu

HeyOrca has raised $2 million in seed add-on financing from existing investors, Killick Capital and Venture Newfoundland and Labrador LP (managed by Pelorus Venture Capital), bringing total seed round to $2.65 Million.

HeyOrca raised $650,000 from BDC Capital, Killick Capital and Pelorus Venture Capital in January 2016.

With the new funding, HeyOrca will expand its presence in the US market, as well as grow its product and sales team. The company plans to double its headcount this year to 30 to support its growth trajectory.

Co-founded by CEO Joseph Teo and CTO Sahand Seifi in 2015, HeyOrca is a digital sandbox built to seamlessly involve agency clients in the planning and approval process. HeyOrca is leveling the playing field for small independent marketing agencies by humanizing the client communication experience. HeyOrca allows agencies to generate visual mock-ups of social media content and centralize all client approvals and feedback in one place. The company plans to support additional content types as part of its product expansion.

“Managing the client communication process without introducing micromanagement and scope creep is one of the biggest challenges facing marketing agencies,” said Teo. “The secret to keeping clients in the loop without losing control lies in drawing a clear line between what falls within the scope of client review and what doesn’t. HeyOrca gives agencies the freedom to choose what their clients need to review while providing them with the necessary context for their next campaign.”

“At HeyOrca we differ from other social media planning tools because we focus on the client communications aspect of content planning,” Teo added. “We allow agencies to be be an extension of their client’s team. HeyOrca streamlines the client approval process, making it dead simple for everyone to be on the same page.”

photo credit: HeyOrca