Hootsuite launches $5M Integration Fund

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By Ted Liu

Hootsuite Media has launched Hootsuite Integration Fund, a $5 million, multi-year fund to support developers building innovative, enterprise-strength integrations and business applications for the Hootsuite platform.

In addition to the Integration Fund, Hootsuite has launched a new and expansive developer portal to provide full access to Hootsuite’s SDKs and APIs, a developer blog, and technical support, to make it easier and faster to build integrations on the Hootsuite platform.

The fund, along with the partner portal will enable enterprises to easily extend social across the entire organization to accelerate their digital transformation initiatives.

“Hootsuite’s wide adoption and fast-paced growth is due in large part to the contributions of developers to our ecosystem. We’re investing in the Integration Fund to encourage them to continue to develop applications that enable our customers to connect social to marketing, analytics, and other business solutions they rely on every day,” said Matt Switzer, senior vice president of strategy and corporate development at Hootsuite.

HootSuite is backed by Insight Venture Partners, Accel Partner, OMERS Ventures and other investors.

Hoosuite Media CEO Ryan Holmes has been an active angel investor.

photo credit: Hootsuite