Hydrofarm acquires Eddi’s Wholesale and Greenstar Plant Products distribution division

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By Ted Liu

Hydrofarm, LLC, a wholesaler and manufacturer of hydroponics equipment and horticultural products, has acquired Eddi’s Wholesale Garden Supplies Ltd. and the distribution division of Greenstar Plant Products. Langley, BC based Greenstar and Eddi’s are both market leading distributors of lawn & garden, hydroponic and horticulture products in Canada.

Petaluma, California based Hydrofarm is backed Serruya Private Equity, Hawthorn Equity Partners and Broadband Capital Investments and in July 2017 it received significant equity investment from the backers.

“We are very pleased to partner with Greenstar and Eddi’s, both of which have a long history of providing a broad range of products with the highest level of customer service throughout Canada,” commented Peter Wardenburg, Chief Executive Officer of Hydrofarm. “It is the ideal time to partner with both companies, bringing Hydrofarm’s exciting product portfolio to the high growth Canadian market, while enhancing our growth opportunity in the US. These two transactions further enhance our position as a leading hydroponics and horticultural supplier in North America.”

“The combination of resources from Hydrofarm, Eddi’s and Greenstar will provide the Canadian market with unparalleled products and service levels,” said Dino Accili, Greenstar VP of Sales and Marketing.

Greenstar Plant Products will remain an independent manufacturer of premium nutrients including Grotek, SuperGreen and EarthSafe. The Hydrofarm group of companies will become the primary North America distributor of Grotek, EarthSafe, and SuperGreen.

“Our customers across the garden center, specialty hydroponic retailer and commercial channels will have access to a wide variety Hydrofarm products that are new to the Canadian market. I am particularly excited to already have introduced Hydrofarm’s Phantom DE lights at our show along with a range of new CMH lights, and Hydrofarm’s market leading seed starting lines,” said Joe Cassetta, President and General Manager of Eddi’s. “I am thrilled to partner with both Hydrofarm and Greenstar to become the leading distributor in Canada and to continue to provide our customers with the highest level of service along with new and exciting products.”

Hydrofarm is one of North America’s leading wholesalers and manufacturers of hydroponic equipment and horticultural products, including high intensity grow lights, climate control solutions and growing media. With more than 40 years in business, the Company is committed to being the number one wholesaler of horticultural products in North America. Hydrofarm now has 10 distribution centers to best serve its customers across the continent.

photo credit: Greenstar