LookBookHQ secures $11M Series B led by Edison Partners

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By Ted Liu

LookBookHQ Inc. has raised US $11M in Series B funding led by Edison Partners, with participation from Hyde Park Venture Partners and Huff Capital Inc.

In August 2016, LookBookHQ secured US $4 million in Series A from the same group of investors led by Edison Partners.

Toronto based LookBookHQ will use the funds to accelerate innovation with the market-leading LookBookHQ Intelligent Content Platform, and expand to more than 100 employees by the end of 2017 to support a growing roster of enterprise clients.

“We believe that great marketing is at the heart of great companies. Marketers should have the power to generate transformative outcomes for their businesses, their audiences, and themselves,” said Mark Opauszky, CEO of LookBookHQ. “The rapid success our customers see is proof that B2B marketers should rightfully challenge the current status quo and expect to achieve more. That means a smarter way to serve their audience’s interest, and clear, truthful insights that drive marketing decisions. I’m exceptionally proud of the team, culture, and results we are driving at LookBookHQ. We all look forward to helping more marketers win bigger and faster.”

The LookBookHQ Intelligent Content Platform increases the speed and volume of sales-ready buyers. The system easily integrates with current marketing tech stacks to provide a superior way to deliver and evaluate the performance of all digital marketing. Audiences are now propelled forward with more relevant content whenever and wherever they click and marketers get the data they always needed to instantly spot and action sales readiness.

The response to this innovation has more than tripled LookBookHQ revenues in the last 18 months, and thrilled customers named LookBookHQ a High Performer in the Summer 2017 G2Crowd Grid for Enterprise Content Marketing.

“Since our initial investment one year ago, we have witnessed the rapid adoption of the LookBookHQ Intelligent Content Platform among enterprise-level marketers who are excited about how it improves the effectiveness of their marketing in ways that no other marketing technology solution can,” said Gregg Michaelson, Operating Partner at Edison Partners. “With these additional funds, we’re confident that the talented LookBookHQ team will rapidly scale this transformation, changing the way virtually every company delivers and measures their marketing.”

This Series B funding announcement follows the recent launch of Explore, a new content aggregation product within the LookBookHQ Intelligent Content Platform, as well as improvements to the machine learning algorithm for the company’s Recommend product line.

photo credit: LookBookHQ