CPE Media News – pcJournal (11/7/2018) – NewSpring Growth, the dedicated growth platform of NewSpring Capital, has made undisclosed amount of investment in Messagepoint Inc., a portfolio company of Volition Capital.
In connection with the investment, Brian Kim, Principal of NewSpring Growth, has joined Messagepoint board of directors.
Toronto/Waterloo based Messagepoint is a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market. It intends to use new funding to expand research and development initiatives, as well as to enhance the sales and marketing functions to generate outsized growth.
Formerly known as Prinova Inc., Messagepoint raised $17 million in growth equity in June 2016 from Volition Capital, a Boston based growth equity firm.
photo credit: Messagepoint
NewSpring Leads Investment in Messagepoint, a Leading Customer Communications Management Company
NewSpring Leads Investment in Messagepoint a Leading Customer Communications Management Company, to Expand Research and Development, Sales and Marketing Initiatives
Radnor, PA – Nov. 6, 2018 – NewSpring (the “Firm”), a family of private equity funds, announced today that NewSpring Growth (“NewSpring”), the Firm’s dedicated growth and expansion strategy, has invested in Messagepoint (the “Company”), a leader in developing and delivering innovative software and services within the Customer Communications Management (“CCM”) market. Proceeds from the investment will be used to expand the Company’s research and development initiatives, as well as to enhance the sales and marketing functions to generate outsized growth.
Messagepoint provides non-technical business users with intelligent control over complex content to create more personalized, relevant, and timely customer communications in regulated industries such as financial services, insurance, and healthcare. The Company’s hybrid-cloud platform enables businesses to produce optimized customer communications at scale across a variety of distribution channels including print, email, mobile, and web.
Additionally, Messagepoint is a differentiated leader in the CCM space as it combines a user-friendly interface with advanced content management capabilities, powered by machine learning and artificial intelligence, to make it easy for users to ensure the right message goes to the right customer through the right channel. The Company was named one of the top CCM vendors in the 2018 Aspire Leaderboard and is a recipient of the CODiE award for “Best Multi-Channel Publishing Platform.”
“NewSpring’s track record speaks for itself,” said Steve Biancaniello, Messagepoint co-founder and CEO. “We are thrilled to partner with them during this next phase of growth. We look forward to continuing to help our clients solve their customer communications challenges and enhance their customer experiences.”
“Businesses are seeking innovative solutions that make content creation easy and intuitive, and that require significantly less professional IT involvement,” commented Brian Kim, NewSpring Principal. “Messagepoint offers exactly this and allows the enterprise to regain control over their customer communications and experiences. We look forward to partnering with Steve and the entire dedicated team at Messagepoint to further grow this already successful brand.”
Messagepoint is a leader within the Customer Communications Management market. The Messagepoint hybrid-cloud platform helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT. For information, visit www.messagepoint.com.
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