ONCAP’s Chatters acquires Enviro Trends

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By CPE News

CPE Media News (9/16/2019) – Chatters, a portfolio company of ONCAP III, has acquired Enviro Trends from Gerry Doell. Financial terms were not disclosed.

Abbotsford, BC based Enviro Trends is a national chain and a recognized leader in the hair and beauty industry.

Red Deer, Alberta based Chatters is the largest retailer of professional haircare products in Canada and one of the largest hair salon operators. With the acquisition, Chatters now operates 116 stores across seven provinces.

In July 2015, ONCAP acquired Chatters Canada in partnership with the existing management team. At the time of the acquisition, Chatters operated 101 stores across eight provinces.

photo credit: Enviro Trends

News Release

Chatters, Canada’s Largest Haircare and Salon-Based Retailer, Plans Rapid National Growth with Eastern Canada Acquisition

September 16, 2019 07:55 AM Eastern Daylight Time

RED DEER, Alberta–(BUSINESS WIRE)–Every day is a great hair day at Chatters. With 116 locations across 7 provinces, this much-loved Canadian retailer, known for making customers “Style Happy”, is gearing up for growth with a cross-country acquisition strategy designed to build momentum in the East.

Following a large private equity investment in July 2015, the retail and salon concept is expanding across Canada with its most recent acquisition of Ontario-based Enviro Trends. With this addition to their roster, Chatters plans to enhance their brand affinity while perfecting hair across Ontario and Quebec. Current locations include: 26 in British Columbia, 41 in Alberta, 10 in Saskatchewan, 7 in Manitoba, 25 in Ontario, 4 in Newfoundland, and 3 in Nova Scotia.

Greg Moreau, newly appointed CEO of Chatters, is a veteran of Canadian retail. His executive expertise from positions at Roots, Guess and Lucky Brand bring considerable benefit to the company. He says, “As we prepare to grow, we are laser-focused on listening to our customers, better anticipating their needs, elevating our in-store experience and curating an assortment of the best beauty and hair care products in the world. We’re making significant investments in technology to accomplish our goals: launching a new POS system, and revamping our loyalty and membership programs to provide a seamless omni-selling experience – set to launch in 2020.”

Moreau’s knowledge in the world of fashion is advantageous to Chatters, as the company gears up to amplify its message as Canada’s #1 professional product provider of on-trend brands. This includes being first-to-market introducing digitally native-brands to their extensive retail selection.

Moreau enters with a mission to put Chatters on the map as a nationally acclaimed Canadian success story. Equipped with a concerted effort to expand recognition beyond its western Canadian roots, Moreau says, “It’s time to share the Chatters story. Fundamentally, it’s about our guests and our teams. You look at any study, and you’ll see that one of the most loyal relationships consumers have in retail is the one they have with their stylist. That defines Chatters.”

Chatters prides itself on ensuring staff feel valued and cared for, offering their stylists best-in-class education, compensation, and benefits. The company caters to a wide range of guests that come through their salons every day, perfect for all members of the family.

Providing a unique and interactive shopping experience is a major priority for retailers. Moreau says, “We’re experiencing significant traffic increases from trend-setting millennials shopping our globally recognized brands. We are gaining 2,500 new followers a month on Instagram and have a highly engaged Facebook community base of over 100,000. Our social media strategies are resonating with our client base and I intend to increase the investment in digital and expand the reach of chatters.ca.”

In-store and online, Chatters carries over 6,000 hair care products covering 80% of all top professional brands in the world, including world-class names like Redken, UNITE, DevaCurl, Pureology, Moroccanoil and more. Chatters is the largest distributor and retailer of professional hair care goods in Canada, and the third largest in North America with a 60/40 business of retail to service. Each location is also a certified Green Circle Salon, diverting 95 per cent waste.

Chatters is committed to their rapid growth strategy, spreading “Style Happy” days across Canada from coast to coast. The company looks forward to announcing additional acquisitions, program launches and great hair days over the coming months.

About Chatters

Chatters is your official supplier of Style Happy hair days! With talented stylists and a huge selection of professional products, we’re your one stop shop for all things hair and beauty! We’re proud to be Canadian with 117 salon locations from BC to Newfoundland.

Learn more at www.chatters.ca


For further information, questions and interview opportunities please contact:
Britney Wilson
ELEVATOR Communications Inc
416.363.6444 ext. 2313