OXIGEN Beverages secures US $15M Series B

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By CPE News

CPE News (10/9/2020) – OXIGEN Beverages Inc. has raised US $15 million in Series B funding from a group of investors including Stephen Curry, Brett Eldredge, Kevin Love, Bryan Ezralow, Jonathan Glaser, Michael Meldman, Victor Coleman, Neal Moritz, Anthony Pritzker, Daniel Yergin, Richard A. Gephardt.

Founded by Blair Bentham, Vancouver based OXIGEN Beverages Inc. is the maker of OXIGEN, a pH balanced water with electrolytes and boosted with oxygen.

photo credit: OXIGEN Beverages

News Release

OXIGEN Beverages Inc. Announces $15 Million Series B Funding With Marquee Investors
Brett Eldredge and Kevin Love Join Business Leaders and Community Advocates on Team OXIGEN

October 08, 2020 08:00 AM Eastern Daylight Time

VANCOUVER, British Columbia & LOS ANGELES–(BUSINESS WIRE)–OXIGEN, the pH balanced water boosted with oxygen, announced today the closing of its $15 million Series B funding round backed by a roster of notable celebrities and global business leaders. OXIGEN is proud to feature a Board of Advisors that brings together the very best in business, community leadership, health & wellness, and sports & entertainment. They join Stephen Curry, who was announced as an OXIGEN investor, partner, and face of the brand in August.

The all-star lineup includes Brett Eldredge, multi-platinum recording artist, and Kevin Love, five-time All Star of the Cleveland Cavaliers.

Alongside these celebrity investors, OXIGEN is proud to be backed by business leaders including: Bryan Ezralow, CEO of The Ezralow Companies; Jonathan Glaser, principal of JMG Capital; Michael Meldman, co-founder of Casamigos Tequila and CEO of Discovery Land Co.; Victor Coleman, Chairman & CEO of Hudson Pacific Properties; Neal Moritz, Producer of the Fast & Furious film franchise; Anthony Pritzker, Chairman and CEO of Pritzker Private Capital and Managing Director of Pritzker Group; Daniel Yergin, global energy expert and Pulitzer Prize winning author of The Prize and The New Map; and Richard A. Gephardt, former Majority Leader and Minority Leader, US House of Representatives.

“As an artist committed to mental and physical wellbeing, I’m thrilled to support a company focused on helping the planet and our communities recover and rise,” said Brett Eldredge.

Michael Meldman welcomed the newest investors to Team OXIGEN by saying, “Our investors share the brand’s values, and our responsibility to leave the planet a better place for future generations. We hope our initiatives like using 100% post-consumer recycled plastic are a step in the right direction for the entire beverage industry.”

OXIGEN has grown 300-400% year over year for the past several years and will use the proceeds of the Series B to build further brand awareness through increased marketing and to further scale national distribution. “As a young company, to have such a strong management team in place overseeing sales, marketing, logistics and manufacturing is unheard of in the beverage space. The fact that we control our manufacturing across the country and can meet the demands now, and well into the future for OXIGEN, all while delivering on quality, margin and scalability, puts OXIGEN in a position to capture significant market share,” added Anthony Pritzker.

”We feel so fortunate to have the support of such exceptional investors, people who are at the very top of their fields,” said Blair Bentham, Founder and CEO of OXIGEN. “We have a powerful product with tremendous growth potential. We’re honored that our investors believe in that potential and are joining the OXIGEN team to propel the brand forward.”

Recently, OXIGEN launched a multi-million dollar media campaign celebrating the frontline workers who are helping our communities Recover + Rise – inspired by the recovery benefits of water boosted with oxygen, as well as rising to environmental challenges by using 100% recycled plastic. OXIGEN is donating directly to the causes and charities championed by our partners, and welcoming consumers to share their own Recover + Rise stories.


OXIGEN is pH balanced water with electrolytes and boosted with oxygen – all to help you recover + rise. And unlike most bottled waters that are “recyclable,” OXIGEN is made from 100% recycled plastic – healthy for body and planet. For more information, please visit drinkoxigen.com or follow along on Instagram, Twitter and LinkedIn.

Kristina Avena
Konnect Agency