Platterz secures US $15M Series A led by Aleph Capital

Platterz Inc. has raised US $15 million in Series A funding led by Aleph Capital, the investors behind global disruptors such as WeWork and Lemonade. The investment round includes existing investors AltaIR Capital and Globalive Capital.

Platterz raised CDN $6.7 million in seed funding from AltaIR Capital, Globalive Capital, Kevin Kimsa, Dennis Bennie, Ran Makavy and Oren Zeev in April 2017.

In connection with the closing of Series A financing, Aaron Rosenson, Partner at Aleph, will join Platterz’ board of directors. Platterz has also added Jonathan Zabusky, former President of GrubHub and CEO of Seamless, and Ran Makavy, EVP of Growth at Lyft and former Director of Product Management at Facebook, to its advisory board.

Platterz will use new funds to accelerate product development and global expansion in 2018.

Platterz’ proprietary ‘predictive meal builder’ provides on-demand catering options for corporate lunches, meetings and events, leveraging its clients’ headcount, budget parameters and dietary preferences. Through the platform, companies instantly receive personalized quotes and menus from hundreds of top local restaurants and caterers while reducing their average time spent ordering food by 90 percent.

“The process of ordering food for the office is extremely outdated,” said Eran Henig, co-Founder and CEO of Platterz. “Our clients are adopting our solution and quickly learning that catering works best when powered by predictive technology, and this is why we’ve shown such tremendous growth since our launch. Aleph’s data-driven approach to scaling businesses is the perfect strategic fit for us and we couldn’t be more excited to have them join the Platterz family.”

Platterz is now serving to thousands of employees across Toronto and New York City. In 2017, Platterz tripled revenues and the team has grown to more than 50 employees. Platterz is used by companies that share its vision for an office culture of the future including top-ranked places to work like Apple, Salesforce and Shopify.

“Our passion is all about helping companies build a strong and unique corporate culture by bringing teams and employees closer together. Companies are spending so much time and effort trying to invest in their culture to attract and retain talent. We play a key part in this equation,” said Yishay Waxman, Platterz co-Founder and President.

“Platterz is growing quickly, with impressive unit economics. The management team is innovative, thoughtful and detail-oriented, thinking years ahead about what it will take to build a meaningful and lasting business in this large and rapidly evolving category. We are excited to partner with them,” said Rosenson.

Platterz was founded by Henig and Waxman. Waxman was part of the founding team at Jumptap, acquired by Millennial Media for $225 million in 2013. Henig most recently built and sold Tradyo to Torstar’s Metroland Media Group in 2014.

Launched in 2016, Platterz is headquartered in Toronto with offices in New York.

photo credit: Platterz

Ted Liu

Ted Liu, M.Sc. (Mining), MBA (Finance), is the Editor of Private Capital Journal, CanadaMetals.ca, TechWire.ca, and the former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, having most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA).

Ted is the architect of CVCA infobase, and is the architect of CPE Media's Financings.ca, Canada's most sophisticated and advanced all private capital and public market financing database.