CPE News (5/25/2021) – Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX: PNC.A, PNC.B), has made a strategic equity investment for a minority position in Wise Publishing, Inc. Financial terms were not disclosed.
The two companies have also entered into strategic partnership on various initiatives, such as providing Postmedia’s audience with access to increased personal finance content and tools while further building the MoneyWise brand.
Led by CEO Kyle Trattner, Toronto based Wise Publishing is a fast-growing Canada-based personal finance publisher. Its popular websites MoneyWise.com and MoneyWise.ca attract an audience of 10 million unique visitors monthly.
“It’s so critically important to find investors who understand your business, share your vision and can help your company realize its goals,” said Kyle Trattner, Wise Publishing CEO. “Postmedia enhances our incredibly strong group of experienced backers who align with our mission: to help millions of people make good financial decisions and get ahead in life.”
photo credit: Wise Publishing
News Release
Postmedia and Wise Publishing Announce Investment, Strategic Partnership
May 25, 2021 (Toronto) – Postmedia Network Inc. (“Postmedia”) and Wise Publishing, Inc, (“Wise Publishing”) today announced that Postmedia has made a strategic equity investment for a minority position in Wise Publishing. The two companies will partner on various initiatives, such as providing Postmedia’s vast audience with access to increased personal finance content and tools while further building the MoneyWise brand.
Wise Publishing is a fast-growing Canada-based personal finance publisher. Its popular websites MoneyWise.com and MoneyWise.ca attract an audience of 10 million unique visitors monthly*.
“We are excited to be investing in Wise Publishing, an innovative digital media company which is complementary to our business”, said Mary Anne Lavallee, EVP and Chief Operating Officer at Postmedia. “The Wise Publishing team has proven success in the performance marketing space, leveraging relevant content, engaged financial audiences and innovative media technology.”
“It’s so critically important to find investors who understand your business, share your vision and can help your company realize its goals,” said Kyle Trattner, Wise Publishing CEO. “Postmedia enhances our incredibly strong group of experienced backers who align with our mission: to help millions of people make good financial decisions and get ahead in life.”
*Source: Internal data from Google Analytics.
About Wise Publishing, Inc.:
Wise Publishing, Inc. and its websites MoneyWise.com and MoneyWise.ca provide personal finance information, news and tools in ways that are clear, trustworthy and engaging. Readers throughout North America have come to count on the Toronto-based company to help them save money, find the best bank accounts, get the best mortgage rates and navigate many other money matters. Wise Publishing content has been featured by leading media outlets including MSN Money, Yahoo Finance, Financial Post, USA Today, Fortune, CNBC and Fox Business, among others.
About Postmedia Network Inc.:
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a news media company representing more than 120 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences.
For more information:
Wise Publishing, Inc.
Media Contact
Doug Whiteman, Editor-in-Chief
doug@wisepublishing.com
Postmedia
Phyllise Gelfand
Vice President, Communications
(647) 273-9287
pgelfand@postmedia.com