Rubicon backed AudienceView acquires TheaterMania

AudienceView Ticketing Corporation, a portfolio of Rubicon Technology Partners, has acquired TheaterMania, including the OvationTix Software as a Service product as well as the TheaterMania.com and WhatsOnStage media brands.

The acquisition of TheaterMania extends AudienceView’s market reach to more than 2,000 arts and culture, sports, live events and education organizations globally, from the largest entertainment groups in the world to single weekend festival events.

Toronto based AudienceView is a leading provider of solutions that serves the entire live events marketplace. AudienceView secured a significant growth investment from Rubicon Technology Partners in November 2016.

AudienceView will serve its customers from its Toronto and London offices as well as the New York TheaterMania offices.

“AudienceView and TheaterMania have long shared a common vision and passion to help entertainment organizations build devoted communities and fulfill their missions,” said Gretchen Shugart, formerly CEO of TheaterMania and now President, Arts and Culture of AudienceView. “We are truly thrilled to be aligned with an organization that understands the industry that we serve and has aggressive plans to invest in our products and offerings to drive even more success for our clients.”

“The combination of AudienceView and TheaterMania now provides arts and cultural organizations with best-in-class capabilities to control their brand and business operations while tapping into the immense power that effective distribution channels bring,” said Mark Fowlie, CEO of AudienceView. “This acquisition expands our portfolio to become the ideal destination for organizations of all sizes seeking the best technology, services, and partnerships to drive their businesses forward.”

AudienceView is dedicating additional investment to be focused on providing superior client service and support. The first-class OvationTix service and support will continue without change and will benefit from additional support, resources and expertise from AudienceView. Additionally, the company will be bolstering product investment in both the OvationTix and AudienceView platforms and will be building innovative solutions that will be shared across both offerings. Further, AudienceView’s customers will benefit from the significant audience reach, event listings, and multimedia content provided by TheaterMania.com and WhatsOnStage.

“Whether a venue has an audience of 99 or over 100,000, AudienceView is now the most compelling choice for organizations that want to grow their communities through innovative technology, strategic distribution strategies, and a team of experts dedicated to creating and supporting customer success every single day,” added Mark Fowlie.

JEGI served as the exclusive financial advisor to TheaterMania.

photo credit: AudienceView