SCP backed OC Flavors acquires Novotaste

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By CPE News

CPE News (2.21.2023) – OC Flavors, a portfolio company of Shore Capital Partners, has acquired Novotaste. Financial terms were not disclosed.

Backed by MCI Miritz Citrus GmbH & Co. KG and led by Robert Barakett, Montreal base Novotaste is a leading Canadian-based provider of natural and organic flavor solutions.

Chino, California based OC Flavors is a custom flavor developer and manufacturer that formulates liquid and powdered flavorings used in the production of baked goods, beverages, syrups, dressings, sauces, condiments, snack bars and nutraceuticals.

Shore Capital Partners invested in OC Flavors in April 2022.

photo credit: Novotaste

News Release

OC Flavors Acquires Novotaste, Expanding Its Flavor Solutions into Canada and the Northeastern U.S.

February 21, 2023 08:33 AM Eastern Standard Time

CHINO, Calif.–(BUSINESS WIRE)– OC Flavors, a leading manufacturer of liquid and powdered flavors for the beverage, dairy, plant-based, nutraceutical, confection, and bakery industries, is excited to announce its acquisition of Novotaste, a leading Canadian-based provider of natural and organic flavor solutions. With this acquisition, OC Flavors solidifies its position as a top provider of high-quality, customizable flavor solutions and expands its footprint into Canada and the Northeastern U.S. to better serve the food and beverage industry.

“We are thrilled to welcome Novotaste as the second acquired company within our flavor platform, and we view the Novotaste team as an integral piece of our platform strategy moving forward,” says OC Flavors’ CEO, Jim Miller. “This acquisition also adds a state-of-the-art customer-facing facility with a test kitchen and sensory lab, providing our combined base of blue-chip customer partners with even more resources to create great-tasting products.”

“We are delighted to join forces with the OC Flavors team to better serve our customers and become the platform’s launching pad for future growth in Canada and the Northeastern U.S. Novotaste’s flavor solutions are the perfect complement to OC Flavors’ existing offerings, and we are looking forward to this exciting next step in our journey,” said Novotaste’s President, Robert Barakett.

Founded in 2007, OC Flavors has grown into the flavor partner of choice for many iconic brands, leading retailers, and emerging disruptors alike within the food and beverage industry, thanks to its commitment to quality and customer satisfaction. The team at OC Flavors has built its reputation on its ability to quickly and efficiently deliver flavor profiles that exceed customers’ expectations and delight ultimate end consumers.

In 2022, OC Flavors entered a growth partnership with Shore Capital Partners, a Chicago-based private equity firm, to build upon OC Flavors’ successful heritage and strong foundation. This acquisition of Novotaste supercharges the platform’s development and production capabilities, adds more top tier flavor talent, and provides a bicoastal presence to ensure we are always nearby when our customers need an innovation partner or a taste problem solver.

Visit and to learn more about OC Flavors’ and Novotaste’s products and services.


OC Flavors
Crista Righi
+1 714 283 5287