CPE News (5/12/2021) – Sports IQ Analytics has closed a US $7 million seed round of financing led by Harlo Equity Partners, with participation from The Kraft Group, UK-based gaming investment firm Velo Partners, Fenway Sport Group President and Partner Michael Gordon, former Boston Red Sox and Chicago Cubs executive Theo Epstein, President and CEO of the Boston Red Sox Sam Kennedy, former CEO of digital gaming giant Caesars Interactive Entertainment & Seattle Kraken minority owner Mitch Garber, and Inner Circle Ventures.
Justin Shulman, General Partner at Harlo Equity Partners, will join Sports IQ Analytics board of directors.
Sports IQ’s Data API provides a complete Game and Odds lifecycle from pre-match to in-running and settlement.
photo credit: Sports IQ Analytics
News Release
Sports IQ Analytics Raises $7M USD in Seed Capital to Fuel Growth for Live Sports Betting Services
Professional Sports Team Owners & Gaming Executives Join the Round
May 12, 2021 – (Press Release): Sports IQ, the sports betting technology supplier and odds provider, announced today that it has raised $7M USD in Series Seed Funding.
The round was led by Harlo Equity Partners, with participation from The Kraft Group, UK-based gaming investment firm Velo Partners, Fenway Sport Group President and Partner Michael Gordon, former Boston Red Sox and Chicago Cubs executive Theo Epstein, President and CEO of the Boston Red Sox Sam Kennedy, former CEO of digital gaming giant Caesars Interactive Entertainment & Seattle Kraken minority owner Mitch Garber, and Inner Circle Ventures.
“We are thrilled to welcome this distinguished group of investment professionals, seasoned gaming executives, and professional sports team leadership from the NFL, MLB, NHL and EPL to our team.” said Omer Dor, CEO and Co-Founder of Sports IQ. “We are witnessing unprecedented growth and popularity across the North American sports betting industry. Through our innovative live odds and automated trading solutions, Sports IQ continues to be at the forefront of building cutting edge products to support that growth.”
This round of financing will further enhance Sports IQ’s product development and commercial momentum. Working with global sports betting operators and suppliers, Sports IQ powers products for some of the most recognized brands in the industry, including IGT, Bet.Works (now owned by Bally’s) and BetClic.
Justin Shulman, General Partner at Harlo Equity Partners said: “Harlo is excited to be partnering with Sports IQ. Their innovative approach to exploring new whitespace and uncovering new markets makes them a leading B2B supplier in digital sports betting. We believe Sports IQ’s proprietary technology and seasoned management team are perfectly positioned to help an industry experiencing hyper growth create the next generation of product offerings”.
Sports IQ has recently been shortlisted as a finalist for the 2021 EGR North America Awards for Sports Betting Supplier of the year and Best Product Innovation.
Inner Circle Sports LLC, a boutique investment bank focused on the global sports and media industry, served as exclusive financial advisor to Sports IQ.
About SportsIQ
Sports IQ is an award-nominated sports betting technology and odds feeds supplier. Founded by industry veterans, the company creates the highest available content for pre-match and live sports betting markets. From automated trading controls to innovative live odds, bet builder and more, Sports IQ delivers customized solutions to each of its global partners. For more information, please visit www.sportsiq.ai.
About Harlo Equity Partners
Harlo Equity Partners is a Toronto based Private Equity/Venture Capital investment platform focused on seed, early stage and growth equity investments. Our investment focus is to align with founders who are creating new markets or bringing transformative approaches and products to existing ones. The Harlo brand has been built around a core team, an engaged network and aligned outcomes. For more
information, please visit www.harlocapital.com