Statflo secures $12M Series A round led by Elsewhere Partners

CPE Media News (6/12/2018) – Statflo has raised $12 million in Series A funding led by Elsewhere Partners with participation of existing investors Round13 Capital and Globalive Capital, new investors Generation Ventures and automotiveMastermind co-founders Johannes Gnauck and Marco Schnabl.

Sam Kentor of Elsewhere Partners and Laura Lenz, Partner at Generation Ventures, will join Statflo’s Board of Directors.

Statflo has now raised $16.5 million to date. In February 2016, Statflo announced the closed of a $2.4 million seed round led by Round13 Capital with participation from Extreme Venture Partners, MaRS IAF, Globalive Capital, Rising Tide Fund, Garage Capital, Hedgewood and TIO Networks.

Toronto based Statflo is a sales acceleration platform focused on activating idle time of retail workers to build compliant, local, human relationships with past customers and sharpen their sales skills.

photo credit: Statflo

News Release

Statflo Raises $12 Million in Series A Funding to Augment Humans in Retail

June 11, 2018

Statflo, a sales acceleration platform built for indirect and direct retail stores, today announced it raised $12 million in Series A funding, bringing its total capital raised to $16.5 million. Elsewhere Partners led the round, joined by existing investors Round13 Capital and Globalive Capital, as well as new investors Generation Ventures and automotiveMastermind co-founders Johannes Gnauck and Marco Schnabl. Additionally, Sam Kentor of Elsewhere Partners and Laura Lenz, partner at Generation Ventures, will join Statflo’s Board of Directors.

“This investment demonstrates the market demand for Statflo’s data-driven technology for wireless retail,” said Kevin Gervais, Statflo CEO. “Retail workers are looking for ways to drive more traffic and transactions. Personalized interactions are key to driving sales, and our platform gives those retailers the technology to make things personal.”

“This round of financing will enable Statflo to accelerate development of our intellectual property and provide sufficient capital for the foreseeable future,” Gervais added.

Statflo is a one to one (1:1) compliant outreach tool that allows wireless and technology retail stores, along with their indirect channels, to proactively drive more store traffic. On average, stores see a double-digit increase in sales in the first 60 days.

With Statflo, store associates can start local and personalized customer conversations whenever traffic is slow. As a result, brands add human-to-human conversations as a key part of the customer journey, building an intimate experience before and after every sale.

The company has deployed into national retailers and Tier 1 telecom carriers. Statflo recently graduated from the Salesforce Accelerate program in April 2018.

“Statflo is changing the way retail stores and brands retain and grow relationships with existing consumers,” said Gervais. “Our company continues to grow at a record pace, having launched with 51 new customers in the last year and generating an incredible 10X or higher ROI for our customers. We are pleased to have Elsewhere and Generation Ventures join our mission in redefining the human retail experience.”

“Helping sales personnel create personalized customer experiences is what drives our success at automotiveMastermind and what we believe is the future of marketing across all industries,” said Marco Schnabl, co-CEO of automotiveMastermind. “Statflo’s work in the retail space will surely help pave the way for more targeted interactions across all types of sales transactions.”

“Statflo has created a new, engaged interaction layer between a wireless retail store and its customers much the way automotiveMastermind did in the retail automotive space,” said Sam Kentor of Elsewhere Partners, who invested in automotiveMastermind while at JMI Equity. “In doing so, it is helping modernize brick and mortar stores in the wireless retail market by enabling a more intimate and human experience while helping them establish an ongoing relationship and a more engaged customer base.”

“One of the things that drew us to Statflo is that the company has found a practical and highly valuable way of applying AI to a business problem. By examining buying patterns, we have found a way to predict which customers are most likely to buy and when,” says Craig Strong, Partner at Round13.


Ted Liu
Ted Liu, M.Sc. (Mining), MBA (Finance), is the Editor of Private Capital Journal, TechnologyMetals.ca, GoldSilverMetals.ca, and former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA). Ted was the architect of CVCA infobase, and is the architect of sophisticated and advanced CPE Media Private Capital Dealbase. Ted is President of CPE Media Inc., Canada's independent, trusted and unbiased data provider tracking Canadian VC/PE, private capital industry and public market.
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