TA Associates’ Marc Anthony Cosmetics files for IPO as MAV Beauty Brands

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By Ted Liu

MAV Beauty Brands Inc., a portfolio company of TA Associates Management, L.P., has filed a preliminary prospectus in connection with a proposed initial public offering (IPO) and concurrent secondary offering by Bock Capital EU Luxembourg MAC S.A.R.L., an entity controlled by TA Associates, MB (2020) Holdings Inc., an entity controlled by Marc Anthony Venere, and Redmond Holdings 2, Inc., an entity controlled by Renpure’s founding Redmond family.

TA Associates formed MAV Beauty Brands Inc., formerly named MAC Topco Holdings Inc., through Marc Anthony Cosmetics Ltd. then acquired substantially all of the assets of Marc Anthony Cosmetics Inc. on September 30, 2016 for US $174.7 million.

Marc Anthony Cosmetics Ltd. acquired all of the shares of Cake Beauty Inc. on January 23, 2018 for US $1.75 million plus earnout payment based on operating profit from continuing and new business, and acquired all of the membership interests of Renpure, LLC and Onesta Hair Care, LLC on March 8, 2018 for US $140.04 million.

CIBC World Markets Inc., RBC Dominion Securities Inc., Jefferies Securities, Inc. act as lead underwriters for the offering. Stikeman Elliott LLP and Osler, Hoskin & Harcourt LLP act as legal counsel to MAV and the underwriters respectively.

MAV Beauty Brands has applied to list its shares on the Toronto Stock Exchange (TSX).

Founded in 1995 by Marc Anthony Venere, Marc Anthony Cosmetics is a high-growth global personal care company dedicated to providing consumers with premium quality, authentic and differentiated products. Its platform consists of complementary and rapidly growing personal care brands: Marc Anthony True Professional, Renpure and Cake Beauty.

photo credit: Marc Anthony Cosmetics