Hootsuite Media has acquired the Snapchat analytics solution created by Naritiv, a Los Angeles, California based content creation company.
The acquisition follows recent acquisitions of AdEspresso and LiftMetrix.
“Brands are turning to video-centric networks like Snapchat to engage with their audiences,” said Ryan Holmes, CEO of Hootsuite. “Naritiv has been at the forefront of connecting brands and agencies with Snapchat influencers and their audiences. We’re thrilled to integrate Snapchat functionality into the Hootsuite platform to help our customers take full advantage of this dynamic video network. Snapchat is the new TV.”
“We felt our Snapchat solution was complementary to the innovative marketing solutions that Hootsuite offers to brands and agencies,” said Dan Altmann, co-founder of Naritiv. “Hootsuite is a market leader for social media management across both paid and organic channels and we’re excited to see Hootsuite take our technology to the next level.”
As part of the acquisition, members of the Naritiv product team will join Hootsuite’s newly opened Los Angeles office. The Los Angeles office follows the recent opening of the Hootsuite Toronto office, joining Hootsuite’s offices in New York, London, Paris, Hamburg, Singapore, and its Vancouver headquarters.
HootSuite is backed by Insight Venture Partners, Accel Partner, OMERS Ventures and other investors.
photo credit: Naritiv