Authentic Web secures MaRS IAF led seed financing

Ted Liu

Authentic Web Inc., a Toronto based provider of enterprise Internet infrastructure and corporate domain registrar services, has raised undisclosed amount in seed fund led by MaRS Investment Accelerator Fund and a group of technology investors.

Authentic Web addresses the needs of enterprises to deploy, innovate and scale brand registry ecosystems and to optimize their digital footprint in corporate domain portfolio spaces. Authentic Web’s comprehensive toolset enables enterprise teams to address regulatory requirements, drive business growth, reduce total cost of ownership and strategically position brands to win in a changing digital identity landscape.

Authentic Web also operates brandtld.news, a showcase of LIVE Brand TLD use cases.

“We are pleased to announce the completion of this financing and look forward to working with our new shareholders and networks as we continue to build out our world-class SaaS enterprise technology,” said Peter LaMantia, founder & CEO of Authentic Web. “This is just the beginning of a digital taxonomy shift resulting from ICANNs regulatory change. It is great fun for our expanding team and an exciting time in the industry. This financing will allow us to continue to execute on our vision to bring much-needed domain identity solutions to current and future customers.”

“Authentic Web offers a compelling solution for enterprises struggling with the cost and complexity of domain management during a time of rapid industry change. When we were educated on the TLD expansion program, we saw the business opportunity for Authentic Web to help enterprise teams address cost and change management control, while at the same time providing critical business intelligence to improve digital performance. We are especially encouraged by testimonials from Authentic Web customers on the tremendous value the applications deliver. In addition, the nascent Brand TLD innovation opportunity is an exciting new space and we think Authentic Web is an emerging leader. We look forward to working with and supporting the management team as they drive the next phase of product and market growth,” commented Craig Leonard, MaRS IAF Investment Director.

photo credit: Authentic Web