Dojo Technology Corporation has raised undisclosed amount in seed funding from Vested Ventures, the investment arm of New York city base public relations agency Vested.
Co-founded by CEO Chad Sichello and Jay Tan, Vancouver based Dojo helps financial institutions change the way families interact with their bank, their money & each other in a fun and informative way. Dojo’s mobile platform reimagines how families and youth interact with their bank or credit union by providing reward-based gamification, nudging users towards positive financial habits.
Dojo’s money management platform blends blockchain technology & behavioral science to create financial resiliency and build generations of wealth. Dojo’s proprietary interface promotes financial literacy in a way that is trusted, transparent, democratic and fun.
Vested Ventures’ financial investment and strategic counsel will help Dojo activate its brand across the U.S. and Canada, driving new prospects and revenue opportunities. Vested’s support to Dojo will include marketing support, media relations, content development, corporate messaging, and executive positioning.
“Dojo was conceived to help families build generations of wealth”, said Sichello. “With the reach of our customers and support of investors like Vested Ventures, we’re changing the face of financial literacy in a way that’s fun and accessible to everyone. This is truly a win-win.”
“Vested Ventures seeks to create strategic, long-term partnerships with companies that foster positive relationships with money, whether that be by promoting financial literacy, helping bring underbanked people into the financial system, or promoting transparency in financial services,” said Eric Hazard, CEO of Vested Ventures. “Dojo’s mission fits squarely into these objectives and we’re excited to help them refine their communications strategy to quickly enter new markets through our unique combination of capital, network, and exposure.”
Dojo joins the Vested Ventures portfolio which consists of equity positions in Remesh, an artificial intelligence polling platform, and Spare, a mobile app that rounds up users’ dining bills and donates the remainder to charities that feed the hungry.
photo credit: Dojo