Grenville invests US $1.5M in ConnectAndSell

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By Ted Liu

Grenville Strategic Royalty Corp. (TSX-V: GRC) has signed a royalty purchase agreement with ConnectAndSell, Inc. to provide US$1,500,000 in growth capital.

Established in 2007, Los Gatos, California based ConnectAndSell has developed the world’s most advanced on-demand sales-acceleration platform. ConnectAndSell’s technology-enabled service overcomes the limitations of commonly used predictive and power dialers and increases the average number of live conversations per rep by a factor of 8-10X. The company achieves this through a combination of patented technology and minimal human agent touch. To date, ConnectAndSell has made more than 100 million dials and delivered over five million conversations to more than one thousand B2B customers, ranging from aggressive startups to the most established enterprises.

“With over 100 million fully navigated dials executed for its customers, ConnectAndSell has clearly demonstrated the value of its sales acceleration platform, earning recognition by Forbes Magazine as one of the 10 Most Innovative Companies to Watch in 2016,” said Grenville CEO Steve Parry. “We are investing with this management team of highly regarded Silicon Valley veterans including Chris Beall, Shawn McLaren and Jonti McLaren because they have demonstrated their commitment to the enterprise by growing the business with their own capital. Our non-dilutive royalty product, an alternative to traditional venture capital, is a very good fit with their continuing objective to retain strong ownership while accelerating growth.”

photo credit: ConnectAndSell