Lumira Capital rebrands as Lumira Ventures

Lumira Capital Investment Management Inc. has announced re-branding as Lumira Ventures and concurrent launch of new website.

Lumira Ventures is currently investing its third fund, Lumira Capital IV, a 2017 vintage fund. Limited Partners (LPs) include Northleaf Venture Catalyst Fund (NVCF), BDC Capital, Fonds de solidarité FTQ, Fondaction CSN, Teralys Capital, Caisse de dépôt et placement du Québec (CDPQ), Kensington Capital Partners, BC Tech Fund, Iljin Group, and a number of family offices in Canada and the United States.

Led by Peter van der Velden, Gerry Brunk, Beni Rovinski, and Daniel Hetu, Lumira Ventures focuses on investments in biotechnology, medical technologies, digital health, and consumer healthcare solutions companies.

photo credit: Lumira Ventures

News Release

Lumira Ventures. Rebranded.

JULY 10, 2018 MAIN PAGE, LUMIRA NEWS

Today, Lumira Ventures is excited to debut its new website at www.lumiraventures.com, new branding and change of name from Lumira Capital to Lumira Ventures.

Over the past 30 years, Lumira has been at the forefront of the healthcare investment industry. Driven by their unique strategy, the team has overseen the investment of over 1 billion dollars across 100+ biotherapeutic and medical device companies. Companies that have achieved landmark medical discoveries, from curing Hepatitis C to developing technology that targets early signs of prostate cancer.

“Lumira goes beyond the bottom line by enabling transformative innovation in health care, and we wanted our brand to showcase the breakthroughs that are happening in the companies we fund and the wider community,” says Peter van der Velden, managing general partner at Lumira Ventures. “Our new brand does just that.”

Lumira Partner Jacki Jenuth led the rebrand. “We’ve worked with some of the most amazing portfolio companies, entrepreneurs and partners,” says Jacki. “And while stability and experience remain cornerstones of our team and investment portfolio, we felt that now was the time to make sure our brand matched the success we’ve all shared.”

For support with brand strategy, messaging and design, Lumira turned to Toronto branding agency Distility.

“This effort was highly collaborative. Distility worked closely with Lumira to distill the ideas of their dynamic team and the compelling message that propels them,” says Andrew Papaspyrou, brand strategist at Distility. “That’s why we picked a bright colour palette and created custom typography for the wordmark. As a VC, Lumira Ventures stands out from the crowd. And we wanted to make sure that brand does as well, from their logo to imagery and copy. Ultimately, Lumira’s success with their portfolio companies transforms businesses and saves lives, and Distility felt that they deserve a brand as strong as their commitment to healthcare.”

Contact:

Jacki Jenuth, Partner
Lumira Ventures
jjenuth@lumira.vc

Andrew Papaspyrou
Brand Strategist and Partner
Distility
andrew.papaspyrou@distility.com

Ted Liu

Ted Liu, M.Sc. (Mining), MBA (Finance), is the Editor of Private Capital Journal and CanadaMetals.ca, and former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA). Ted was the architect of CVCA infobase, and is the architect of CPE Media's Financings.ca, the most sophisticated and advanced all private capital and public market financing database.