Mobify officially announces new financing led by BDC

Mobify today announced the closing of new round of financing led by new investor BDC Capital with participation by Series A investor Acton Capital.

The financing has been previously reported and subscribers can get the deal size and other detailed information of the new financing from HERE

The growth reflects the retail market’s imperative for high-growth mobile commerce and adoption of Mobify’s approach to mobile customer engagement.

Mobile said the investment follows its best sales year to date with highlights including Lancôme, Paula’s Choice, Carnival Cruise Line and PureFormulas. In addition, Mobify expanded its partner ecosystem, added and promoted leadership, and was first to market with innovations to help customers exploit some of the industry’s most exciting new mobile technologies, including Google’s Progressive Web Apps, Payment Request API, and web push notifications.

“Mobify has exhibited an impressive combination of vision, innovation, and execution at a transformational time in e-commerce. By being first to exploit the new capabilities of modern mobile devices, Mobify has been able to show brands how to offer extraordinary experiences to their customers and drive immediate revenue. We’re very excited to be part of Mobify’s 2017 journey,” commented Andrew Lugsdin, Partner in the BDC Capital IT Venture Fund, who has joined the Mobify board.

photo credit: Mobify

Ted Liu

Ted Liu, M.Sc. (Mining, Queen's), MBA (Finance, Toronto), is the Editor of Private Capital Journal, CanadaMetals.ca, TechWire.ca, and the former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, having most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA).

Ted is the architect of CVCA infobase, and is the architect of CPE Media's Financings.ca, Canada's most sophisticated and advanced all private capital and public market financing database.