Sendwithus secures US $5M Series A led by BlueRun Ventures

Techdrop Labs Inc., dba Sendwithus, announced today the closing of US $5 million in Series A financing led by BlueRun Ventures, with participation from Initialized Capital, acequía capital, and existing investors, Baseline Ventures, SV Angel, Maiden Lane, Y Combinator and Scott Banister.

Cheryl Cheng, General Partner at BlueRun Ventures, has joined the Sendwithus board in connection with the financing.

Sendwithus is a communications management platform that enables organizations to streamline their email creation process.

Sendwithus streamlines email creation by providing a powerful API, an intuitive, visual editor, and built-in device testing that allow for truly collaborative email strategy and execution. A centralized hub for content approval, the cloud-based solution eliminates the need for multiple touch points with an organization’s already strapped developer teams and empowers marketers and product managers to quickly and easily create meaningful, dynamic emails that engage customers, drive growth, and increase revenue.

“With more than 200 leading brands leveraging Sendwithus to more quickly and effectively reach customers, we are expanding our focus to enable enterprises to execute cutting-edge communications at scale,” said Matt Harris, co-Founder and CEO of Sendwithus. “We are excited to partner with BlueRun Ventures, and to have Cheryl join our board and share her expertise as we look to take the company to the next level, building on the strong momentum we have created over the past four years.”
Already utilized by innovative companies including Microsoft, Autodesk, Zillow, and Blue Apron, Sendwithus will leverage its funding to further expand its sales, marketing and engineering teams as it delivers an enterprise-ready solution that helps organizations deliver global, on-brand, targeted transactional emails, quickly and at scale. The company has seen exponential customer growth since its inception in 2013, with the product supporting over 10 billion emails sent to date.

“With most traditional forms of marketing proving ineffective and hard to measure, CMOs are under siege in the battle to win the hearts and minds of their customers. They need flexible ways to test messages in a timely fashion and measure ROI,” said Cheng. “We are excited to support Matt and the entire Sendwithus team as they are category makers — providing a unique solution that organizations across industries and verticals can use to reduce friction in the email creation process and target customers quickly and in a meaningful way. By leveraging Sendwithus, users ensure critical engineering resources remain devoted to their business priorities so they can focus on driving growth and revenue.”

photo credit: sendwithus

Ted Liu

Ted Liu, M.Sc. (Mining, Queen's), MBA (Finance, Toronto), is the Editor of Private Capital Journal, CanadaMetals.ca, TechWire.ca, and the former Editor of Canadian Private Equity. Ted has been passionately tracking Canadian private capital industry since 1992, having most recently served as Research Director for The Canadian Venture Capital and Private Equity Association (CVCA).

Ted is the architect of CVCA infobase, and is the architect of CPE Media's Financings.ca, Canada's most sophisticated and advanced all private capital and public market financing database.