Unbounce secures $52M Series A led by Crest Rock Partners

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By CPE News

CPE News (6/17/2020) – Vancouver based Unbounce has raised $52 million in Series A funding led by Crest Rock Partners.

In conjunction with the financing, Crest Rock Partners’ Steve Johnson and Jeff Carnes will join Unbounce board of directors.

Founded by Rick Perreault, Carter Gilchrist, Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy, Unbounce is a drag-and-drop builder that lets users create and publish their own landing pages, without needing a developer to code them.

Unbounce charges US $79 per month for its basic plan to US $399+ for Enterprise plan.

Denver, Colorado based Crest Rock Partners is a private equity firm investing in lower middle market software, technology, services and manufacturing businesses.

Crest Rock is investing its inaugural 2019-vintage fund.

photo credit: Unbounce

News Release


Denver, CO – June 17, 2020 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing businesses, today proudly announced an investment in Unbounce Marketing Solutions Incorporated (“Unbounce” or the “Company”). Founded in 2009 and headquartered in Vancouver, British Columbia, Unbounce is a leading provider of conversion optimization tools and technology for marketers that help small and mid-size businesses (“SMBs”) optimize conversions and accelerate growth. Unbounce founders and members of management invested alongside Crest Rock.

Unbounce has spent the past decade developing and perfecting tools that help over 17,000 SMBs create and optimize post-click content without a developer and increase conversions. The Company provides a set of point solutions for a mission critical subset of the digital marketing funnel, consisting of two key functions that help customers enhance their conversion rates and improve ROI: Landing Page Building and Lead Conversion Optimization. With its feature-rich software and unparalleled service, Unbounce has helped its customers generate over 1 billion conversions since inception.

“Crest Rock shares our passion for enabling companies to grow and compete by increasing their conversion rates. Our partnership will enable us to accelerate our conversion intelligence strategy to provide access to new and better AI powered conversion optimization technologies to SMBs,” said Rick Perreault, co-founder and CEO of Unbounce. “We are excited to share the next stage of our journey with Crest Rock, who bring not only capital but sound operational guidance. With their help, we will continue to execute on our growth strategy and build an unmatched community of employees and customers.”

“The team at Unbounce is exceptional,” commented Steve Johnson, co-founder and Partner at Crest Rock. “While the Company operates in the competitive marketing automation landscape, Unbounce has consistently remained an industry thought leader through its product-led growth strategy and its relentless focus on the needs of its customers. Our partnership comes at a time when having an online presence and the ability to effectively market to and convert customers is more important than ever. We are excited to partner with Rick and the broader team at Unbounce as they lead the organization through a new phase of growth.”

About Crest Rock Partners

Crest Rock Partners is a lower middle market-focused private equity firm based in Denver, Colorado. Founded in 2019, the firm seeks out investment opportunities where it can leverage its extensive operating and investing experience to help companies execute on their strategic initiatives. Through the completion of over 40 acquisitions, divestitures, mergers, and integrations, the team has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments in software, technology, tech-enabled services and manufacturing businesses with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.

About Unbounce

Unbounce is the global leader in landing page and conversion optimization software empowering marketers to build and test landing pages without a web developer. As part of the company’s pursuit to give small businesses a competitive growth advantage, the landing page platform is helping marketers dramatically increase their conversions leveraging the Unbounce Conversion Intelligence™️ technology. Founded in Vancouver, B.C., Unbounce is a people-first business, one of Canada’s most admired corporate cultures and has powered over 1 billion conversions worldwide. Connect with our growing community of marketers at Unbounce.com and @Unbounce.