CPE News (7/12/2021) – Sodexo SA (Euronext Paris: SW) has acquired Foodee Media Inc. Financial terms were not disclosed.
Founded in 2011, Foodee had been backed by BC Tech Fund, BDC Capital, Yaletown Partners, Kensington Venture Fund, Structure Capital, Voyager Capital and others.
Founded by Jon Cartwright and Ryan Spong, Vancouver basedFoodee Media Inc. is a provider of Canadian corporate catering services. Foodee partners exclusively with local restaurants, bringing diverse cuisines and customizable meal programs to the city’s workforce.
photo credit: Foodee Media/Sodexo
Sodexo expands its foodservices offering across North America with the acquisition of Foodee, leading corporate meal planning service
July 12, 2021
Sodexo’s newly acquired restaurant aggregator, Foodee, announced the expansion of its industry-leading technology platform for businesses with flexible and changing workforces.
The platform, now a part of the food service provider’s Corporate Services segment, features 800+ local restaurants in 14 cities across the U.S. and Canada and will expand to include offerings in New York City, Los Angeles, Dallas, and Montreal within the next year.
“We founded Foodee to help local restaurateurs feed innovative companies seeking to attract and retain great teams,” said Ryan Spong, CEO, Foodee. “There is no better partner in food and corporate services than Sodexo to support our growth targets and extend our impact internationally and across sectors. Foodee’s off-premise delivery and menu-planning software strengthen Sodexo’s existing corporate offering and we look forward to bringing a broader suite of solutions to our shared clients.”
Starting at $6.99 per month, companies can invite employees to the platform to choose their meals in advance or same day and have it delivered to a central location. Each meal is delivered individually wrapped and labeled and employees can store their dietary restrictions, allergies, and food preferences to filter options quickly and make future ordering easier. The menu offer is varied, from healthy dishes to comfort foods.
“We are excited to add Foodee’s innovative, contactless delivery option for our clients seeking to support local restaurants,” said David Bailey, CEO, Corporate Services, Sodexo North America. “As the workforce evolves, we believe that employees will love the convenience and variety that Foodee provides to support their dietary needs. We have already seen the success of Foodee and Nourish Inc. partnering to serve clients in our Northern California market.”
In addition to partnering with Sodexo-managed clients in Corporate Services, Foodee’s current and future self-operated restaurant partners can leverage Sodexo’s subsidiary brand for group purchasing, entegra Procurement Services. Entegra provides direct cost savings to clients on food, products, and services as well as additional earned rebates, market insights and advisory services.
Since launching in 2012, Foodee has served more than 10 million meals. For a complete list of cities where Foodee operates or to join as a restaurant provider, visit Foodee’s website.